EXPERTISE
MARKETING STRATEGY
Value proposition, messaging, core value, go to market, product marketing, budgeting, martech, regional expansion, metrics and KPIs.
MARKETING LEADERSHIP
Team structure, team management, organisational collaboration, recruitment, goal setting, agency selection and management, team coaching and mentoring.
DIGITAL
Account Based Marketing (ABM), content syndication, paid and organic search, email marketing, website development, marketing automation, display advertising, organic social, content planning and creation.
CUSTOMER MARKETING
Advocacy, assets, awards, up-sell, cross-sell, surveys, communities, user groups, customer advisory boards.
BRAND DEVELOPMENT
Brand positioning, brand identity, messaging strategy, thought leadership, analyst relations, industry awards.
EVENTS
Industry tradeshows, customer conferences, roadshows, webinars.
PARTNER MARKETING
Partner strategy, partner profiling, program creation, MDF utilisation, co-selling.